Rashida founded Method & Design, an independent design consulting agency where she works closely with executives on strategic initiatives. Rashida was also a designer-in-residence at Blueprint Health where she advised early-stage companies on their marketing assets. She began her career in marketing at New York advertising agency BBDO.
Rashida received her Communications Design degree with honors from Parsons School of Design in 2011. Prior to completing her undergraduate education, she discovered her passion for design at the young age of 15 when she was awarded a Van Lier Scholarship to attend college courses at Parsons . She was also the winner of OneClub elevator pitch competition.
To me every challenge is a design challenge. My clients love it when I visualize their multi-stakeholder problems. My expertise in communications and design thinking allows me to think outside the box to craft memorable experiences, products, and services that empower leaders to meet their strategic goals.
I live in Pennsylvania with my husband Doug, our daughter Ayanna, and our dogs Pierre & Ruby. When I'm not obsessed with your design challenge I sew, practice ukulele, and hike in the Pocono Mountains.
Through client calls, stakeholder interviews, and document briefings I develop a deep understanding of the challenge my client is facing.
By listening empathetically to my client's desired outcomes, concerns, and what they've already tried, I avoid jumping to time-wasting conclusions about what the best solution might be.
Beginning with the end in mind, I apply my expertise in design thinking and CX research to develop a strategy to build a novel solution that meets my client's challenge.
Often times my clients use this as the first deliverable to socialize and refine their plans with stakeholders, peers, and team members.
The stars have aligned and all parties are confident that our novel solution will meet the desired outcomes, so it's time to build.
Once we've got an MVP in place, we iteratively test our solution by collecting feedback on what we're designing first with those who have the highest contact with our users, then with users themselves.
Once we've implemented critical feedback from our users, our solution is now ready to be finalised for go-to-market.
Many times my clients often need to create a deliverable to solicit critical input from decision makers across various departments in their organization in order to deliver a final solution.
Becky Minervo, CIO of MERGE
Customer Experience
Journey Mapping
CX Research
Website Design
Motion Graphics
Videos
Workshop Design
Service Design
Startup Advisory
Branding
Keynote Design
Books, Posters
